Search engine optimization can make or break a law firm’s website. The top search result gets over 30% of all clicks, while the percentage drops significantly as you move down the rankings. For example, the top 10 search results get only 2.4% of all clicks, while the bottom 10 get only 1%. That’s a big difference! So how can attorney SEO help your law firm’s website? Here are some tips. Listed below are a few ways attorney SEO can boost your website’s visibility:
Attorney SEO is an ongoing process. In most cases, a law firm’s website is not indexed on search engines until months after implementation. It takes time for these efforts to pay off, but they are well worth it because they generate new clients and cases. While other forms of advertising can have a short-term boost, attorney SEO services are meant to last for years. Unlike other marketing strategies, attorney SEO campaigns provide consistent web traffic and a steady increase in business.
Lawyer SEO is unlike pay-per-click marketing. It requires a sound strategy and effective resource use. By applying a comprehensive attorney SEO strategy, you can avoid falling victim to these last two reasons. Ultimately, attorney SEO will help your law firm compete in the competitive legal marketplace. You should start by analyzing your competition and determine what makes them successful. Ideally, your website should rank high in the first page of search results. If it doesn’t, you’re not doing enough.
Adding video to your law firm’s website is a powerful way to establish a branded presence in Google. YouTube videos, for example, increase the number of clicks a law firm receives. A blog allows you to provide your clients with valuable information and demonstrate your expertise. It’s also great for Google and your branding exposure. You can use video to help your website rank high for related keywords. But don’t forget to optimize it for search engines.
In conclusion, attorney SEO is one of the biggest tools in a law firm’s arsenal. If done correctly, it can help your firm get more exposure and connect with more potential clients. The goal is to drive traffic to your law firm’s website, improve your web pages and content, and ultimately drive more business. The results are worth it! So how can attorney SEO improve your law firm’s visibility and build a lead-generation pipeline?
Content is king, and it still is today. However, the value of content will depend on how effective your website content is, so don’t ignore the power of your content. It’s the best way to combine backlinks and targeted keyword usage. But remember, content can be overwhelming, and low-quality content will hurt your SEO efforts. To keep your content optimized, seek the help of an attorney SEO consultant. If your content is poor quality or irrelevant, it’ll be detracted from your ranking in Google.
If you’re a law firm that publishes news articles on their blog, promoting them on your site will increase the law firm’s brand equity per page view. Plus, every time someone visits their law firm website, it’s their only advertisement. Ultimately, this can make or break a law firm’s marketing strategy. But don’t overlook the importance of content in attorney SEO. And don’t forget to publish fresh content regularly.