One of the best ways to increase organic traffic to your website is to implement local SEO. Without it, your business is missing out on a whole additional channel. And by not embracing local SEO, your competition will have a significant advantage over you. Here are some tips that can help you start your local SEO campaign. Listed below are some of the most important components to consider. Once you have implemented these strategies, you will see significant results in your business.
Location-based searches are becoming increasingly popular among consumers. In fact, about 60% of searches are conducted on a mobile device. As such, getting in front of this type of internet traffic is essential. Moreover, it is a proven way to attract new customers. Using social networks can also be an effective local SEO strategy.
While Google uses multiple ranking signals to determine the results for a local search, most consumers will click on the first few listings. This means it is essential for a local business to optimize its website for mobile devices. Fortunately, local SEO can be effective even for businesses that have multiple locations. By using Google Maps, you can reach a wide audience in your area and have your website appear as the most relevant for your specific area.
Having a local SEO campaign can also boost trust in your local market. A recent study found that 61% of people who search for local businesses end up making a purchase. A local SEO campaign can help you tap into this market by offering a good user experience and providing information that’s relevant to them. If a user can’t find the information they need, they’ll move on to your competitor’s site instead.
Another effective local SEO strategy is to join business networking groups in your city. For instance, local Chambers of Commerce have member directories that feature local businesses. Your business listing should include a backlink to your website. Additionally, you can get accreditation from the Better Business Bureau, which is a trusted brand among local customers. Accreditation by this agency means prospects can trust you and buy from you.
Another important part of local SEO is responding to reviews. A business may lose sales if it doesn’t receive reviews from customers. Encourage customers to write reviews so that your local SEO can be boosted. It’s also a good idea to respond to negative reviews. This will show customers that you care about their opinions and that you are committed to their satisfaction.
Another important element of local SEO is Google My Business (GMB). This is an online platform that allows businesses to manage their listing and respond to reviews. Google uses the information on a company’s profile to rank businesses. Creating an optimized GMB profile improves the chances of appearing in related searches. It also provides a way for customers to find a business in an area they’re looking for.
Another effective local SEO strategy is listing on local directories. Many people search local businesses using these directories. The more directories you have listed, the more visibility you will enjoy. There are even tools like Yext that can help you get listed on multiple directories at once. These tools will save you time that you can use to perform other essential tasks.