Attorneys tend to write legal language that may not be intuitive for search engines. However, it’s essential that attorneys create quality content and attract links from reputable websites; both factors that Google considers when ranking their websites.
Reaching the first page of search results will boost both your reputation and traffic significantly. Here are a few strategies to help you achieve that goal:
Keyword research
Keyword research in attorney SEO allows law firms to align their content with what users are searching for, drawing in high-quality traffic and building their brand as experts in their field. When conducting keyword research for attorney seo purposes, keyword research must take account of both commercial and legal intent keywords; such as “Florida legal services” or “sue a nursing home”. Such words indicate that people need someone to help solve their problems.
Begin by compiling a list of your firm’s main practice areas, services, and legal issues you handle. Next, use an authoritative keyword research tool such as Ahrefs, SEMrush Keyword Explorer, Moz, or Ubersuggest to locate relevant search terms and related keywords that serve as seed keywords for future research.
Once you’ve identified potential keywords, be sure to track their monthly search volumes so you can double-check and modify your keyword research as necessary. This allows for accurate information gathering and will give you the chance to make necessary modifications as part of a comprehensive strategy.
On-page optimization
Successful on-page optimization hinges on producing content that aligns with search intent. You can achieve this through keyword research, optimizing for local searches, and developing relevant and useful content for clients.
Your content should address specific queries or concerns people might have when searching for an attorney, while staying abreast of any changes to Google’s algorithm that might impact your rankings – for instance, they recently added another letter “E” in their E-A-T quality guidelines for attorney bios and about pages.
On-page SEO is an ongoing process that needs constant optimization. Ask the prospective agency you are considering how they integrate SEO with other digital marketing strategies like pay-per-click advertising and social media marketing to ensure that your firm’s brand and messaging remain consistent across channels. Also inquire as to their plan for keeping clients up-to-date on changes to search engine algorithm updates.
Content creation
Content marketing for law firms is at the core of their digital marketing. It provides law firms with an effective means of drawing clients in, building trust with potential clients and outstripping competitors in search engine results pages (SERPs). Legal firms must produce high-quality material that resonates with target audiences while following SEO best practices – for instance using keywords in title tags and headers – when creating this type of material.
A reputable law firm SEO agency will conduct keyword research to identify the search terms and phrases potential clients use when looking for legal services online, and use that data to optimize website content for search engines. They may also include geographical-specific keywords in title tags, headers and meta descriptions to increase site visibility in local search results. Finally, they’ll assess your firm’s backlink profile to make sure it contains quality links from authoritative websites while suggesting strategies for increasing them further.
Link building
SEO (Search Engine Optimization) is one of the most efficient strategies available to law firm firms for reaching potential new clients. SEO encompasses various disciplines like keyword research, onsite optimization, link building and Google Business Profile setup – unlike other marketing tactics such as paid search or PPC ads which only yield temporary benefits over time, SEO can yield long-term benefits.
Law firms seeking to rank well in search engine results require quality backlinks from authoritative sites; more powerful backlinks will yield better results and should come from distinct domains rather than links from one domain – having too many links from a single domain can look unnatural and cause your results to suffer as a result.
One way of building backlinks is through conducting original research on a topic, leading to links from journalists and other website owners who reference your content. Local directories and legal websites may also offer opportunities. Finally, adding schema markup can make your website even more effective at garnering links.