A local SEO campaign can help a business gain a higher Google ranking by making a website more visible in local search results, where consumers are more likely to discover it. Local citations help Google verify business details and can provide beneficial backlinks. Below are practical tips to boost your Google rankings through local search marketing.
Why does local search matter for Google rankings?
When people search for a local restaurant, they are likely to click on a listing within a half hour. One out of two people searching for a restaurant in Northern Virginia are looking for their next meal, so appearing in those results gives a business a good chance of earning the customer’s business.
Local search also filters out non-local searchers because Google focuses on results that match the searcher’s location. A searcher 50 miles away will not see your results when looking for an HVAC company, while a searcher 5 miles away will. If your website is not showing up on the first page of Google, you could be missing out on valuable traffic.
How do you build a content marketing plan around local keywords?
Developing a content marketing plan is one way to get noticed in local search results. A content marketing strategy keeps your site regularly updated and features internal linking to other pages. The more relevant content you provide, the more likely Google will give your website a better ranking. Use keywords that relate to your product or service, and you will see a better ROI than ever before.
How do you rank for the three local SEO factors?
A local SEO strategy is essential for brick-and-mortar businesses that cater to different geographic locations. The algorithms behind local keywords are based on prominence, proximity, and relevance. A strong local online presence helps your business gain credibility from search engines. You are competing with 20 million other pages for the first page of Google, which makes investing time and money into being noticed a necessity.
How do reviews improve local SEO rankings?
Reviews are important for local SEO. Positive reviews help your ranking rise and help consumers find you. A review management platform, such as Podium, has a guide on how to get more reviews. Reviews can boost local SEO rankings by up to 81%, though negative reviews can hurt your online reputation. A local SEO campaign should center on these reviews to gain a competitive edge.
How do you reach the 46% of Google searches with local intent?
A local SEO strategy can also benefit service area businesses and help a business gain an edge over competitors in local search results. According to a recent study, 46% of all Google searches involve local products, services, and information. Effective local SEO tactics can land a business on the first page of Google in local searches and put it in front of consumers in person, which means more traffic.
How do you optimize for the 78% of mobile users who search locally?
Mobile and desktop users can benefit from local SEO. Mobile users are turning to the internet in growing numbers to find local businesses: 78% of smartphone and tablet users use local search as their main source of information. Local SEO optimized for mobile devices is a cost-effective, profitable strategy for local businesses. The trend toward local searches has accelerated with the rise of mobile devices, giving local businesses a way to gain more customers with mobile-optimized search.
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Related coverage
- The Ultimate SEO Guide for Business Owners: Drive Quality Traffic and Boost Your Rankings
- How to Use Local SEO to Improve Your Business Visibility and Boost Traffic