As a lawyer, you know how important it is to attract new clients online, and attorney SEO is a big part of that. Potential clients will probably start their search on a search engine, most likely Google. If your website is high-quality, your potential clients will be directed to your website. If your website is not high-quality, they will likely move on. Listed below are a few ways to improve your search engine results.
Add location information to your website. Including your location as part of the navigation menu sends strong relevancy signals to search engines. Similarly, your attorneys page should give a brief history of your experience, and your testimonials page should make people trust you. Be sure to include a contact page with a prominent label and an easy-to-use form. In addition to these tactics, attorney websites should have an “About Us” page.
Guest blogging: Creating guest posts on other high-quality, local websites is an excellent way to get your name and website linked to. It also builds EAT factors and increases exposure for your law firm. While guest blogging is more work than traditional SEO strategies, it can help your site rank higher for more competitive keywords. Guest blogging involves writing and placing links on other high-authority local sites. As long as you give the guest site a compelling reason to link to your website, it can be worth it.
Optimising your website’s structure for SEO is a must. Depending on the type of content you’re publishing, the structure of your site will differ. A flat, non-hierarchical site structure is better for Google as it’s easier to crawl. While a flat site structure is good for ranking signals, you should still create a sitemap to ensure that Google can discover the structure of your site. It also makes sure that Google doesn’t miss any pages.
The goal of SEO for law firms is to increase visibility in search results, but the goal is to convert that traffic to paying clients. To optimize your site for SEO, your firm should track visitor actions such as registering for a newsletter, chatting with live chat, booking an appointment, or making a phone call. When a visitor takes action that will convert to a sale, you can use the information you learned to increase your website’s ranking on Google.
Content is key to SEO for attorneys. Content is not only written or visual, but also includes video content. Content must be topically relevant, informative, and easy to share. Content creation is one of the most effective marketing strategies available, as it creates the impression of an expert in your field, and increases website traffic. Additionally, content is a great way to drive social media traffic to your website. Those who publish content on a regular basis can build an audience and generate quality sales leads.
Mobile optimization is important. Users may accidentally hit the wrong button when the website loads. Attorney websites should also be responsive to mobile devices. Make sure that buttons are big enough for users with big fingers. Make sure important information is above the fold. For example, the Lawrence Law Group’s website has a click-to-call button. These are just a few of the many ways to optimize your attorney website. The next time someone is looking for legal help online, it is important to remember that your site is responsive.
Prospective clients often use different search queries, which match their intent. During the awareness phase, a potential client realizes that they have a legal problem. After that, they move into the consideration phase, where they evaluate different options and take advantage of free consultations. By improving the website’s visibility on search engines, it will be easier for prospective clients to reach you online. This can help you increase your clients’ chances of converting.