When it comes to SEO, you want to make sure you’re putting your attorney website on the first page of Google. That means a lot of research into keywords, link building and structure, and even a little local SEO. Those are all important components for getting the results you want, and you’ll also learn some helpful tips to help you do it.
Keyword research
The first step to a successful attorney SEO campaign is to research the best keywords. With a solid list of potential keywords, you can begin to shape your content around those terms.
While it can be daunting to find the right terms for your SEO strategy, there are a variety of tools you can use to do your keyword research. These can help you identify search volumes, competitors, and more.
You can also utilize a tool like UberSuggest, which allows you to generate new ideas for related keywords. There are even some free tools you can use, like AHREFs.
In addition to these tools, you should check out Google’s Keyword Planner. This tool provides a list of popular keywords and offers metrics, such as search volume and competitiveness, that you can use to refine your list.
Another tool you can try is Conductor’s Keyword Research Platform. This platform analyzes keyword data and finds industry-related keywords. It then turns that information into a content strategy and conversion plan.
Link-building
When it comes to link-building for attorney SEO, there are a variety of options available. Some are easy, while others require a significant amount of time and effort. It’s important to know which strategy will produce the most results.
Generally, the higher the authority a backlink has, the better. This means the more traffic you can expect. However, that authority can dilute over time. Therefore, it’s vital to create content that will attract new sites to link to you.
Law firms can take advantage of many free and paid directories. The best legal directories are ones that are specific to the legal profession. They also often include areas for firms to submit their websites.
Another good way to increase the visibility of your law firm is to submit content to the popular Reddit community. People on this site tend to be very sensitive to spam. A reddit post can provide a backlink to your site.
Structure
When it comes to lawyer SEO, it’s time to stop playing the field and start sizing up your competition. While no single tactic will win you the award for top law firm, it’s time to take note of the strengths and weaknesses of your competitors and implement measures to minimize your chances of being pipped by the big boys. If you’re looking to improve your search engine ranking, consider enlisting the services of an SEO specialist. With the right tools and knowledge, your law firm can reap the rewards of increased traffic and improved visibility. Getting the right SEO consultant is like having your own personal marketing team.
In addition to improving your SEO, there are several other things you can do to reclaim the throne. These include utilizing social media to promote your firm and engaging in legal web research to learn more about your clients. A smart SEO consultant will not only help you craft a better SEO plan, but can also provide you with invaluable insight on what types of clients to target and how to improve your firm’s social presence.
Local SEO
Local SEO for attorneys is a great way to boost your search engine ranking and attract more clients. In fact, it is the best way to market your law firm.
The most important part of local SEO is accurate business information. Creating a complete online profile is the first step toward getting your website to the top of Google’s local listings.
Local searches are becoming more and more common. In fact, 46% of all Google searches are for local businesses. With the proliferation of social media and mobile devices, consumers are increasingly relying on the internet to find businesses.
Getting on the top of Google’s local listings is a big deal for a lawyer. This is because a majority of consumers use the internet to research businesses. However, 63% of consumers say that they would be less likely to use a service if they were provided with inaccurate information.
Using the services of a marketing agency can help you achieve the results you need. An experienced marketing company has a network of high-ranking websites and social media profiles that you can utilize. These professionals can also offer you quality leads and customer engagement.