Zola Creative offers attorney SEO services through a team of more than 40 legal marketing experts who understand the Rules of Professional Conduct. The firm works to place clients’ websites on the first page of Google by building a strategy tailored to each law firm’s specific goals.
What does an attorney SEO audit cover?
A thorough website analysis reveals flaws that prevent a site from ranking well and points to the next steps in an SEO strategy. Two starting moves are keyword research, which can be done with tools like Google Keyword Planner, and a review of competitor websites to see what SEO approach they use.
How does SEO for attorneys work?
Attorney SEO focuses on the keywords prospective clients search for, which drives more visitors and more new case leads. Each practice area should have its own page, with content organized around a central theme and subtopics within it. Google offers free training courses on optimizing a lawyer’s website for SEO.
How fast should a law firm build its SEO strategy?
Optimizing a law firm’s website should not be rushed. Build SEO gradually, matching the link velocity of your competition rather than trying to catch up overnight. A slow, steady pace of link building pays off over time.
What on-page elements matter most?
Include a navigation bar so visitors can quickly find contact information and the website address, and add practice-area keywords to each page to send strong relevancy signals to Google’s crawlers. Linking to non-competing legal sites, such as the resources on Yavitch & Palmer’s website, helps readers and can boost SERP ranking, but add a rel=”nofollow” tag to links from spammy sources so search engines do not follow them.
Why citations and mobile optimization matter
Include citations from targeted directories, which raise rankings and give clients a better impression. People search for lawyers by specific issue, so the practice must be relevant to those concerns. A large share of law-firm web traffic comes from mobile devices, so the site must be mobile-optimized. If a potential client cannot tap a button on a phone, they will leave, and Google uses site structure to judge which content is relevant.
FAQ
Who provides the attorney SEO services described here?
Zola Creative provides these services, with a team of over 40 legal marketing experts who understand the Rules of Professional Conduct.
What is the main goal of attorney SEO?
The main goal is to increase a law firm’s search engine visibility so the website rises to the top of results for the terms and phrases potential clients search for, which brings more visitors and more new case leads.
What on-site steps are recommended for a law firm’s SEO?
Recommended steps include giving each practice area its own page organized around a central theme, adding a navigation bar with contact details, using practice-area keywords on each page, building links gradually to match competitor link velocity, securing citations from targeted directories, and making the site mobile-optimized.
Related coverage
Related coverage