If you are looking for attorney SEO services, you’ve come to the right place. Zola Creative offers comprehensive lawyer SEO services, with a team of over 40 legal marketing experts. We have a proven track record of getting clients’ websites on the first page of Google. And our strategists are knowledgeable about Rules of Professional Conduct. We will develop a comprehensive strategy tailored to meet your specific goals. This is where we bring the creativity and experience of a law firm’s marketing team to bear.
A thorough website analysis will reveal any flaws that may be preventing your site from being ranked well. It will also guide you on the next set of steps to take for your SEO strategy. First of all, you should conduct keyword research to generate a list of keywords that relate to your content. You can use tools like Google Keyword Planner to look for popular keywords. Secondly, you should study the websites of your competitors to determine what SEO strategy you need to employ.
SEO for attorneys involves a variety of strategies. By focusing on the keywords your prospective clients are searching for, your website will get the attention it needs. This means more visitors and, ultimately, more new case leads. Attorney SEO is the process of increasing your law firm’s search engine visibility. By optimizing your website for the terms and phrases potential clients are searching for, you’ll see your website rise to the top of search engine results.
Google uses a methodical approach to index and crawl content. Your attorney website should have separate pages for each practice area. To make sure your content ranks well, organize your content by focusing on a central theme and drilling down to subtopics within that theme. Each page of your website should address a single topic area. Search engines will find it easy to index this content this way. In fact, Google even offers free training courses on optimizing a lawyer’s website for SEO.
The process of optimizing a law firm’s website should not be rushed. You should build up your SEO strategy gradually, matching the link velocity of your competition. While matching their link velocity is great, it’s unlikely to allow you to catch up. It will take longer than you’d like, so it’s best to make sure you’re building as many links as possible. But the end result will be worth it. With a little work, you’ll have your own personalized SEO strategy!
To rank well for your practice areas, you should include a navigation bar on your site. This will allow visitors to easily access critical items such as your contact information and website address. You can also add keywords to each page, such as the practice areas. This will send strong relevancy signals to Google’s crawlers. These are just a few of the ways to improve your attorney SEO strategy. But if you’re serious about your firm’s reputation and gain online visibility, these steps will go a long way.
You can also link to non-competing legal sites in your content. Not only will this help the reader understand the topic better, but it will also boost your SERP ranking. Yavitch & Palmer’s website links to many legal resources. But you need to be careful that these links are not from spammy sources. Be sure to put a rel=”nofollow” tag on these links, as it tells search engines not to follow the link.
The last but not least, you should include citations from targeted directories. These are critical for your attorney SEO strategy, as they not only increase your ranking, but also give clients a better impression. People look for lawyers based on specific issues, and your legal practice must be relevant to those concerns. That is why your website must be optimized for your area of expertise. There are a variety of ways to improve your law firm’s rankings, but these techniques are essential.
You should also ensure that your site is mobile-optimized. A large percentage of law firm related web traffic comes from mobile devices. Because of this, a large number of potential clients will likely access your site from their smartphones. If a potential client cannot tap a button on a mobile device, they’re likely to leave the site. Furthermore, Google uses the structure of a website to determine which content is relevant and important.